Two-Way Text Messaging Software
With Modern, your dealership talks to customers the way they actually want: fast, direct, and on the device already in their hand.
Modern’s two-way text messaging software puts all parties on the same thread, so updates, approvals, and questions move at the speed of a swipe. One advisor can update five customers in a single minute. No app to download. No portal to log into. Just real conversations, happening on the device every customer already trusts. And if you still prefer email as your go-to method of communication, that’s also built in with Modern.
Modern works through your customer’s native text app and any standard web browser, meaning zero friction on their end and zero training required on yours. Whether you’re sending an estimate, a status update, or a quick photo of a worn hydraulic line, your customer sees it instantly and can respond just as fast.
In the dealer world, transparency isn’t a nice-to-have. It’s how you protect your shop, your team, and your bottom line. Modern’s two-way SMS captures every conversation, photo, video, and signed approval in a centralized record tied directly to the work order.
When a dispute comes up six months from now, you’ll have the evidence at your fingertips. “We told the customer the part was worn.” “Here’s the photo we sent.” “Here’s the timestamp they approved.” With Modern, your team operates from a position of proof, not memory. That’s how trust gets built and chargebacks get killed.
Schedule a personalized demo and see how fast your team can move when communication isn’t a bottleneck.
Modern’s two-way text messaging software is purpose-built for heavy equipment dealerships managing high-volume service departments, multi-stakeholder approvals, and customers who expect answers now. Eliminate having to reach out to individuals, this method keeps everyone involved simultaneously.
Which industry organizations recognize the Modern software solution?
Modern is an active member of MHEDA, AED, NAVDA, FarmEquipment, and Texada, partnering with the associations that drive the dealer industry forward.
Where does Modern operate?
We support dealerships across the mainland USA and Canada, partnering with service departments in nearly every state and province.
Can multiple people be looped into a single conversation thread?
Yes, Modern supports group SMS with up to four contacts per thread, so fleet managers, owners, and operators can all approve work without delay.
From the first text to the final invoice, Modern keeps your team and your customers on the same page. Get started today.
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Chief Executive Officer
Brigham Timpson is a mechanical engineer with a lifelong penchant for optimizing systems. Before leading MODERN, he was a key player in building and scaling another successful software company serving the construction industry. Today, he applies that same operator mindset to MODERN — an independent service communication platform helping heavy equipment dealers drive faster approvals, better customer experiences, and stronger service revenue.
National Sales Director
Ryan Young brings over 15 years of dealership experience with a deep understanding of dealership operations, service, and customer relationships. Before leading growth at MODERN, he built his career working inside the trenches of dealerships improving performance through technology, customer relationships and operational excellence. Today, Ryan is focused on expanding MODERN\'s footprint across North America while working directly with dealers through hands-on, in-person training, helping their teams drive faster approvals, deliver better customer experiences, and maximize service performance.
Director of Customer Success
JoAnne Zitting is an operations and customer success leader with extensive experience improving processes, driving organizational growth, and delivering exceptional customer experiences. Drawing from leadership roles in both healthcare and technology, she brings a strategic, hands-on approach to helping heavy equipment dealerships streamline service operations, increase customer engagement, and achieve measurable business results through MODERN.
Lead Engineer
Jared Timpson is a software engineer with over a decade of experience building and scaling modern web applications. Since beginning his career in 2012, he has helped businesses develop reliable, high-performance software solutions tailored to their unique needs. After earning his Bachelor of Science in Computer Science in 2014, Jared has focused on delivering scalable, user-friendly applications that improve efficiency and drive business growth. He is passionate about creating technology that solves real-world problems and provides lasting value for his clients.
Software Engineer
George Yu is a Software Engineer at MODERN, where he helps shape the platform by building scalable, reliable solutions for heavy equipment dealerships. Before joining MODERN, he worked at TaskRabbit, contributing to software used by millions of customers. He enjoys the pace and ownership that come with a growing company, leveraging his experience building large-scale systems to deliver thoughtful solutions that improve dealership operations and elevate the customer experience.