Modern is a family-owned, dealer-first software platform built around the real challenges service departments face every single day.
Founded in 2013 by a dealer who saw a clear gap in how service departments communicated with their customers, the Modern platform took off quickly, earning the attention of Caterpillar, who acquired the business in 2021. In 2024, Modern was reorganized under HET INC. ownership, returning the company to its dealer-first roots to serve dealerships across North America with the same passion that built the software in the first place.
Modern exists to give heavy equipment dealerships the communication tools needed to grow service revenue, protect margins, and build the kind of customer relationships that keep dealerships profitable for generations. Every feature inside the platform is built with input from the dealers using it every day, which is why so many of our customers stay with us year after year. Our mission is simple: keep your service department running cleaner, your customers more informed, and your dealership stronger than the day before.
Modern is family-owned and proudly independent. Today the platform supports 300+ heavy equipment dealerships across the mainland USA and Canada, and stays actively engaged with AED, MHEDA, NAVDA, FarmEquipment, and Texada.
Client Retention
Growth in Service Revenue
Chief Executive Officer
National Sales Director
Director of Customer Success
Lead Engineer
Software Engineer
“Modern has really helped us improve communication between the service team by allowing us to communicate without walking across a building. This makes sure every team member can see the same communication, so we are not having to relay the same message four different times.”
– Mitchell, Vermeer Midwest, Parts Specialist
“One of the biggest improvements that we’ve seen by using Modern is the visibility it gives our team. Everything is in one place. It’s easy to track and easy to communicate around. It’s helped us to stay aligned on priorities, reduce follow up back and forth, and just keeps us moving forward without things getting lost in the shuffle.”
– Kat, Vermeer Mountain West, Connected Equipment Coordinator
From the first text to the final invoice, Modern keeps your team and your customers on the same page. Get started today.
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Chief Executive Officer
Brigham Timpson is a mechanical engineer with a lifelong penchant for optimizing systems. Before leading MODERN, he was a key player in building and scaling another successful software company serving the construction industry. Today, he applies that same operator mindset to MODERN — an independent service communication platform helping heavy equipment dealers drive faster approvals, better customer experiences, and stronger service revenue.
National Sales Director
Ryan Young brings over 15 years of dealership experience with a deep understanding of dealership operations, service, and customer relationships. Before leading growth at MODERN, he built his career working inside the trenches of dealerships improving performance through technology, customer relationships and operational excellence. Today, Ryan is focused on expanding MODERN\'s footprint across North America while working directly with dealers through hands-on, in-person training, helping their teams drive faster approvals, deliver better customer experiences, and maximize service performance.
Director of Customer Success
JoAnne Zitting is an operations and customer success leader with extensive experience improving processes, driving organizational growth, and delivering exceptional customer experiences. Drawing from leadership roles in both healthcare and technology, she brings a strategic, hands-on approach to helping heavy equipment dealerships streamline service operations, increase customer engagement, and achieve measurable business results through MODERN.
Lead Engineer
Jared Timpson is a software engineer with over a decade of experience building and scaling modern web applications. Since beginning his career in 2012, he has helped businesses develop reliable, high-performance software solutions tailored to their unique needs. After earning his Bachelor of Science in Computer Science in 2014, Jared has focused on delivering scalable, user-friendly applications that improve efficiency and drive business growth. He is passionate about creating technology that solves real-world problems and provides lasting value for his clients.
Software Engineer
George Yu is a Software Engineer at MODERN, where he helps shape the platform by building scalable, reliable solutions for heavy equipment dealerships. Before joining MODERN, he worked at TaskRabbit, contributing to software used by millions of customers. He enjoys the pace and ownership that come with a growing company, leveraging his experience building large-scale systems to deliver thoughtful solutions that improve dealership operations and elevate the customer experience.
