How It Works

Modern was built by dealership veterans who know what it takes to run a service department, and every feature on the platform reflects that experience.

Real Results From Real Dealers Across the United States and Canada

Every number on this page comes directly from current Modern dealer customers who put the platform to work in their service departments every single day. These are not projections or marketing fluff. They reflect what happens when your team finally has the tools to communicate fast, document everything, and keep work orders moving without the constant phone tag.

Grow Service Revenue 5 to 15 Percent: When approvals move faster and customers stay informed, more work gets approved and more bays stay full. Your service department becomes a revenue engine instead of a bottleneck.

Shorten Work in Progress by 10 to 20 Percent: Equipment spends less time sitting in your bay waiting on a callback. Modern keeps work orders moving from intake to invoice with fewer delays at every stage.

Earn Faster Estimate Approvals: Digital, line-item estimates get reviewed and signed in minutes instead of days. Your customers approve from anywhere, and your team gets back to the work that pays the bills.

Reduce Disputes by 30 to 50 Percent: Every photo, video, signature, and message lives inside the work order. When questions come up later, the documentation is already there to back your team up.

Lift Customer Satisfaction by 25 to 50 Percent: Customers feel informed instead of ignored. Clear updates, fast responses, and visual proof of work build the kind of trust that turns one-time jobs into long-term relationships.

Cut Phone Calls by 50 to 75 Percent: Your service writers stop fielding “where’s my equipment?” calls and start focusing on the work that grows your business. Modern handles the updates automatically.

See What Modern Can Do for Your Dealership

Schedule a personalized demo and watch how every role in your service department gets stronger with Modern.

Customer Communication Built Around 2-Way Text Messaging

Your customers already live on text. They read it, they respond to it, and they trust it more than any other channel you can reach them on. Modern meets them right where they already are, turning every service conversation into a fast, two-way exchange that moves work orders forward instead of letting them stall.

75 Percent of Your Customers Prefer Text Updates Over Phone Calls

The data is clear, and so is the opportunity. When your team communicates through text, response times shrink, approvals come back faster, and your service writers stop chasing voicemails that never get returned. Modern turns that preference into a competitive advantage for your dealership.

A Customer Experience That Feels Effortless

Modern delivers a simple, intuitive experience your customers will recognize immediately. They receive a text, tap a secure web link, and view their work order, photos, videos, and estimates right from their smartphone. Every interaction happens in the format they already use every day, with zero learning curve and zero friction.

Zero Apps, Zero Logins, Zero Hassle

There is nothing for your customers to download and no portal for them to remember a password to. Modern works entirely through the native text app already on their phone and any standard web browser. That means faster adoption, fewer support headaches, and a customer experience that just works the first time and every time after.

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Built for Every Role on Your Team

Modern is not just a tool for your service writers. Every role in the dealership benefits in a different way, and that is what makes it stick.

  • Service Advisors: Update five customers in a minute and clear your voicemail backlog. Technicians document the job from the cab with photos and video.

  • Technicians: Snap photos of worn parts, upload videos from the cab, and document the job as you go. Everything saves to the cloud automatically without taking up space on your phone.

  • Service Managers: Watch work-in-progress drop and bay turn climb, with the visibility to manage outcomes instead of chasing status.

  • Owners or General Managers: Service revenue goes up, disputes go down, and your dealership gains a documented, defensible record of every customer interaction. The kind of operation that runs cleanly and scales confidently.

  • Customers: A simple, native text experience with no app to download and no portal to log into. Just clear updates, fast responses, and the confidence that comes from knowing exactly what is happening with their equipment.

Construction Worker Looking At Clipboard

Hear It Straight From the Dealerships Already Running on Modern

The best proof of what Modern can do for your service department comes from the dealers who use it every day. Here is what two of them have to say about the difference it has made for their teams, their customers, and their bottom line.

Modern really has (for our service advisors) opened a door for a better and more efficient way to manage their day and manage their interactions with customers.

– Derick McGhee, VP of Turf & Marketing Operations, Heritage Tractor

Modern has provided our organization with the proper tools to fully support our customers. The program has also provided us a powerful tool to coordinate with staff members such as sales and parts. The support team is always willing to help and listen to our feedback for new features. If you are looking for a powerful communication platform to better support your organization, look no further!

– Mitchell Torres, Service Writer Trainer, Vermeer Mountain West

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Run Your Dealership Smarter With Modern at Your Side

From the first text to the final invoice, Modern keeps your team and your customers on the same page. Get started today.

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Brigham Timpson

Chief Executive Officer

Brigham Timpson is a mechanical engineer with a lifelong penchant for optimizing systems. Before leading MODERN, he was a key player in building and scaling another successful software company serving the construction industry. Today, he applies that same operator mindset to MODERN — an independent service communication platform helping heavy equipment dealers drive faster approvals, better customer experiences, and stronger service revenue.

Ryan Young

National Sales Director

Ryan Young brings over 15 years of dealership experience with a deep understanding of dealership operations, service, and customer relationships. Before leading growth at MODERN, he built his career working inside the trenches of dealerships improving performance through technology, customer relationships and operational excellence. Today, Ryan is focused on expanding MODERN\'s footprint across North America while working directly with dealers through hands-on, in-person training, helping their teams drive faster approvals, deliver better customer experiences, and maximize service performance.

JoAnne Zitting

Director of Customer Success

JoAnne Zitting is an operations and customer success leader with extensive experience improving processes, driving organizational growth, and delivering exceptional customer experiences. Drawing from leadership roles in both healthcare and technology, she brings a strategic, hands-on approach to helping heavy equipment dealerships streamline service operations, increase customer engagement, and achieve measurable business results through MODERN.

Jared Timpson

Lead Engineer

Jared Timpson is a software engineer with over a decade of experience building and scaling modern web applications. Since beginning his career in 2012, he has helped businesses develop reliable, high-performance software solutions tailored to their unique needs. After earning his Bachelor of Science in Computer Science in 2014, Jared has focused on delivering scalable, user-friendly applications that improve efficiency and drive business growth. He is passionate about creating technology that solves real-world problems and provides lasting value for his clients.

George Yu

Software Engineer

George Yu is a Software Engineer at MODERN, where he helps shape the platform by building scalable, reliable solutions for heavy equipment dealerships. Before joining MODERN, he worked at TaskRabbit, contributing to software used by millions of customers. He enjoys the pace and ownership that come with a growing company, leveraging his experience building large-scale systems to deliver thoughtful solutions that improve dealership operations and elevate the customer experience.