Remarkable Customer Experience For The Equipment Industry

MODERN is an independent software company providing solutions such as 2-way text messaging that improve customer satisfaction, increase service revenue, reduce invoice disputes, and increase service department efficiency for equipment dealerships in the construction, agriculture, lawn, utility, forestry, and other industries.

Modern Service Delivers

When you switch to MODERN Service, your business will realize:

Increase Service Revenue

Improved WIP

Faster Estimate Approvals

Reduce Disputes

Customer Experience & Communication

  • Real-time status updates via 2-way text (SMS) messaging or email
  • Digital inspections with photo & video capture for proof of repair
  • Mobile estimate approvals, digital signature capture, & digital payments
  • Custom branded web and mobile landing pages (no app to download)
MODERN Service
MODERN Service

Service Department Efficiencies

  • Centralized work order communication & machine history
  • Business System Integration reduces duplicate effort
  • Cross-department collaboration and communication tools
  • Simple text, photo, and video documentation

Here’s How MODERN Generates Results & ROI

*All data is provided by current MODERN Dealer Customers

Grow service revenue 3-5%

Digital multi-point inspections with high-resolution photos & videos add credibility to service department recommendations

30-50% fewer disputes & work order adjustments

MODERN captures digital signatures for estimates / quote approvals while technicians document required service with video & photos before and after work is completed.

Shorten work in progess by 5–10%

Customers respond to TEXT messages the fastest. 90% of text messages are read in the first 30 seconds of receipt. This helps equipment dealers report shorter WIP.

Increase customer satisfaction by 6-8%

MODERN removes customer communications friction leaving a more informed, confident customer with consistent updates. Equipment dealers report a significant increase in customer satisfaction within 12 months of implementation.

Faster estimate approvals

Capture a digital signature from your customer’s mobile device which means repairs start faster.

30-60% fewer phone calls

While 90% of your customers prefer TEXT message updates, equipment dealers see a significant reduction in customer phone calls to the service department.
MODERN really has (for our service advisors) opened a door for a better and more efficient way to manage their day and manage their interactions with customers.
Derick McGhee

VP of Turf & Marketing Operations, Heritage Tractor

MODERN’s Customer Engagement Platform is used in the following industries to create the most Advanced Customer Experience available:




Lawn & Turf



On-Highway Truck

Power Systems

Material Handling / Lift Trucks


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