Industries We Serve
Modern equips dealerships in every corner of the heavy equipment world with one connected platform built around the way your team already operates.
Modern powers heavy equipment dealerships across the verticals shaping the modern economy every single day.
Explore how Modern adapts to your specific industry, your service team, and the customers you work hardest to keep coming back.
The best proof of what Modern can do for your service department comes from the dealers who use it every day. Here is what two of them have to say about the difference it has made for their teams, their customers, and their bottom line.
Modern really has (for our service advisors) opened a door for a better and more efficient way to manage their day and manage their interactions with customers.
– Derick McGhee, VP of Turf & Marketing Operations, Heritage Tractor
Modern has provided our organization with the proper tools to fully support our customers. The program has also provided us a powerful tool to coordinate with staff members such as sales and parts. The support team is always willing to help and listen to our feedback for new features. If you are looking for a powerful communication platform to better support your organization, look no further!
– Mitchell Torres, Service Writer Trainer, Vermeer Mountain West
Which industry organizations does the company stand behind?
Modern proudly partners with AED, MHEDA, NAVDA, FarmEquipment, and Texada, helping shape the conversations that move dealer service operations forward across every vertical.
Can the platform support multi-location dealer groups operating across different industries simultaneously?
Yes, Modern is built to handle multi-location dealer networks running mixed industry portfolios, giving every location its own workflow inside one centralized platform.
Does the software adapt to industry-specific inspection requirements like pre-delivery checks for ag or undercarriage reviews for construction?
Yes, your team can build fully customizable inspection templates by industry, equipment type, or service line to match the exact documentation requirements of each vertical you serve.
From the first text to the final invoice, Modern keeps your team and your customers on the same page. Get started today.
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Chief Executive Officer
Brigham Timpson is a mechanical engineer with a lifelong penchant for optimizing systems. Before leading MODERN, he was a key player in building and scaling another successful software company serving the construction industry. Today, he applies that same operator mindset to MODERN — an independent service communication platform helping heavy equipment dealers drive faster approvals, better customer experiences, and stronger service revenue.
National Sales Director
Ryan Young brings over 15 years of dealership experience with a deep understanding of dealership operations, service, and customer relationships. Before leading growth at MODERN, he built his career working inside the trenches of dealerships improving performance through technology, customer relationships and operational excellence. Today, Ryan is focused on expanding MODERN\'s footprint across North America while working directly with dealers through hands-on, in-person training, helping their teams drive faster approvals, deliver better customer experiences, and maximize service performance.
Director of Customer Success
JoAnne Zitting is an operations and customer success leader with extensive experience improving processes, driving organizational growth, and delivering exceptional customer experiences. Drawing from leadership roles in both healthcare and technology, she brings a strategic, hands-on approach to helping heavy equipment dealerships streamline service operations, increase customer engagement, and achieve measurable business results through MODERN.
Lead Engineer
Jared Timpson is a software engineer with over a decade of experience building and scaling modern web applications. Since beginning his career in 2012, he has helped businesses develop reliable, high-performance software solutions tailored to their unique needs. After earning his Bachelor of Science in Computer Science in 2014, Jared has focused on delivering scalable, user-friendly applications that improve efficiency and drive business growth. He is passionate about creating technology that solves real-world problems and provides lasting value for his clients.
Software Engineer
George Yu is a Software Engineer at MODERN, where he helps shape the platform by building scalable, reliable solutions for heavy equipment dealerships. Before joining MODERN, he worked at TaskRabbit, contributing to software used by millions of customers. He enjoys the pace and ownership that come with a growing company, leveraging his experience building large-scale systems to deliver thoughtful solutions that improve dealership operations and elevate the customer experience.