The cost of voicemail isn’t the five minutes it takes to leave one message. It’s the compounding effect of doing that dozens of times a day, every single week, for every advisor in the building. Add up the small pieces and the number gets uncomfortable fast.
Here’s where the time actually goes:
- Recording the outgoing message, including re-dials when the line is busy or the call drops
- Checking the voicemail box throughout the day for a response that may never come
- Transcribing what the customer said into notes, the DMS, or a sticky note that gets lost
- Playing phone tag across multiple attempts before a conversation actually happens
- Repeating information the customer already heard because the first message got missed or misheard
None of this shows up as a single, obvious drain, which is exactly why it survives. But business text messaging research backs up what advisors already feel. SMS gets a response in about 3 minutes on average, compared to roughly 90 minutes for email, and text messages see response rates several times higher than voicemail or email ever achieve.
Every hour a service department spends stuck in the voicemail loop is an hour not spent moving repair orders, answering questions on the floor, or closing out warranty work.